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*ORDERS MAY EXPERIENCE DELAYS DUE TO EXCESSIVE DEMAND*

MAP Policy

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MINIMUM ADVERTISED PRICE (MAP) POLICY

 

 

EFFECTIVE DATE:  January 1, 2019

ODI Grips, ("ODI") has invested significant time and resources to build a reputation for providing the highest quality products. In order to maintain the reputation and integrity of the ODI brand, allow ODI dealers the ability to make reasonable margin while providing ODI consumers the highest quality products while maintaining fair market price on ODI Grips, Handlebars and accessories, ODI will follow the below Minimum Advertised Pricing Policy (“MAP Policy”) beginning on January 1, 2019.   

 

MAP POLICY

1.    The MAP for each ODI product is set at 10% below ODI MSRP. Resellers may not advertise any ODI product for sale below MAP.

2.    Current MSRP information for all ODI products is available on the relevant product page at www.odigrips.com. ODI may modify the MSRP at any time without notice to resellers by updating the pricing at www.odigrips.com. It is the reseller's responsibility to monitor current MSRP and remain in compliance with this Policy. Reseller's must comply with any new MAP within ten (10) business days of the price change. ODI Grips may suspend this MAP for periodic promotions.

3.    This Policy applies to all advertisements of ODI products. Advertisements include, but are not limited to, catalogs, online advertisements, fliers, mailers, circulars, mass emails, magazines, any print, billboard, radio or basically any means of communication. Advertisements include "add to cart to see price" and similar strategies.

4.    This MAP Policy applies only to advertised prices and does not relate to actual sale prices. Resellers remain free to establish their own retail selling prices for all ODI Grips products.

5.    ODI has the legal right to unilaterally cease the sales of ODI product at any time and for any reason, without prior notice to the dealer.

6.    MAP has been set unilaterally by ODI, and cannot be the subject of negotiation or discussion with any dealer. It is our obligation to enforce this policy uniformly and fairly, and we must do so on our own. We cannot and will not accept any information from any dealer about prices being charged or policies broken by another dealer.

7.    ODI reserves the right to establish exclusive dealer territories in some geographical areas, and to not sell ODI products to other dealer in those territories. (Exclusive territory dealers may be required to sign a written contract).

8.    ODI may provide products directly to professional or amateur racing teams or individuals for promotional purposes. ODI also reserves the right to create a bicycle/powersport shop employee purchase program to promote the sales of these products.

9.    Any dealer who complies with these policies may use our trademarks, trade names, and logos in print advertising or on the internet to advertise the ODI products are available for sale or delivery as the dealer’s location. Unauthorized or inappropriate use of our logos, trademarks, trade names, or other intellectual property may result in restriction of your ability to purchase ODI products. All trademarks, trade names, logos, and other intellectual property remain the exclusive property of ODI.

 

 

VIOLATION OF POLICY

1.    First Offense:

Dealer will be given (30) calendar days to remove any print advertisement from publication and distribution and (10) ten days to remove any electronic advertisements from web pages or third party Internet sites.

2.    Second Offense:

If a dealer fails to adjust the infraction, the account will be placed on a (30) day suspension.

3.    Repeat Offenders:

The level of sanctions will be determined by ODI Grips and supported but its distributors, and could include indefinite termination to the dealer or reseller. ODI does not intend to do business with any Reseller that does not add value to the health of the brand.

 

Questions regarding this policy can be addressed to

 

MAP@ODIGrips.com

 

 

 

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